SEO Terminology Part 2

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        Hello readers, I'm back with much more advanced and lesser known SEO terms this time. If you've missed the first part make sure you go through the basics first. After I've covered the below advanced SEO terms, questions are bound to arise. Feel free to shoot them in the newly incorporated comment system.

  • White Hat SEO Techniques: are the search engine friendly methods of improving your website's position in SERPs. White hat SEO includes the following:

    1. Quality content
    2. Separate content and presentation
    3. Links, titles and meta tags
    4. Relevant keyword approach
    5. High quality inbound links                                                                   

  • Black Hat SEO Techniques: are those methods of SEO which are considered illegal and have been frowned upon by search engines. If your website is caught (mal)practicing one of these it's bound to be un-indexed from SERPs. Black hat SEO includes the following:

    1. Hidden content
    2. Keyword stuffing
    3. Fake gateway
    4. Cloaking
    5. 301 redirects

  • Conversion Optimization: is the process of successfully converting the visitors on your website into customers or subscribers.
     
  • Destination URL: is the link which serves as the address to which you want to redirect your users upon clicking that particular ad.
     
  • Weight: Search engines must assign particular importance or weight to various on-page factors. A webpage's title tag, for example, is widely considered to be a strong indicator of the subject matter of a webpage. As such, a title tag has a very strong influence on search rankings. Conversely, the filenames of images on a webpage, such as texas_web_marketing.jpg, would not necessarily be as strong an indicator of the subject matter of a webpage. So, search engines apply much less weight to the image filenames in their ranking algorithms.
     
  • Weight assignment: is a numerical value that reflects the frequency of appearance of particular terms on a page.
     
  • The inverted file: is a table of terms in order of the frequency in which they appear on your page.
     
  • Dofollow and Nofollow links: A nofollow link is a link that search engines do not record as a link, so no PageRank passes. By contrast, a dofollow link is a link that does pass PageRank. Generally, you want to secure dofollow inbound links when pursuing your link building strategy.
     
  • Over-optimization: occurs when a website's elements are present in too high a proportion or too high in power for a given keyword phrase. Over-optimization yields poor search performance. An example of over-optimization would be the incessant use of keywords on your website so that your keywords represent 50 percent of the total density of words on the page. Another example would be a website with 100 inbound links, all with the same exact anchor text.
     
  • Authority links: are links from websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size.
     
  • Site-wide links: are the links that you obtain and that appear on every page of a particular website. You often see these links appear as footer links—links that appear in the footer area of a website.
     
  • Bounce rate: is the percentage of your website's visitors who leave your website from the very page to which they got directed. For example: If I was searching on Google on "How to improve concentration" and stumbled upon this site but I don't browse the site further and click the close button from that very page.                          

    And that's that. I hope you've learnt some new SEO terms or got some advanced ones clarified. If you think I've missed some important terms, kindly do mention them in the comments. I shall include them as well. Stay tuned and subscribe for further posts as well.